Eureka!

_

An idea, a random thought, the sudden understanding of a previously incomprehensible problem or concept, insight, the one moment it all comes together, abingandabamandaboom…

Eureka!
Eureka!
Eureka!
Made with

Cinema 4D
After Effects
Photoshop
Audition

How does it work? Who knows? Apparently we do, we just don’t know it yet. Either way, whether subconsciously or not I came to this point having thought about it, sketched it, walked away and then came back to play with it time and time again. The ‘thought process’ strands are generated dynamically by the accompanying audio which was being listened too at the time of working through the whole process.

Eureka!
Eureka!

Einstein was a Rolling Stone…

A recent theoretical account of the Aha! moment started with four defining attributes of this experience.

First, the Aha! moment appears suddenly; second, the solution to a problem can be processed smoothly, or fluently; third, the Aha! moment elicits positive affect; fourth, a person experiencing the Aha! moment is convinced that a solution is true.

These four attributes are not separate but can be combined because the experience of processing fluency, especially when it occurs surprisingly (for example, because it is sudden), elicits both positive affect and judged truth.

Eureka!

Problem solving along the way, the animation is a culmination of conversations with my good friend Aimée Johnstone, an introduction to the genius that is Ludovico Einaudi and a little bit of fannying about with the tools of the trade.

The finished result depicts the thought process behind everything, from the initial idea, to the creative buzz and the moment of realisation… then nothingness and time to go to the next project.

For Aimée