Aimée Johnstone

Aimée Johnstone

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Another great friend of mine in need of some branding help. The ultra-talented Aimée is easily one of the most innovative and creative event managers I have worked with. She truly is an ‘event alchemist’, and possesses a rather uncanny gift for making something happen out of nothing when it comes to creating themed events.

Aimée Johnstone
Aimée Johnstone

My explanation to Aimée about the logotype design process

01 find a font / 02 see what it looks like / 03 fanny about / 04 hope it works

Aimée Johnstone
Aimée Johnstone
Made with

inDesign
Photoshop
A wee bit of luck and magic

Much to my amazement, during the process, something did happen out of nothing; and a design bonus resulted in the creation of her logotype and the supporting collateral. The use of her initials creating the mark then let a pattern be created which can be used throughout any of the branding assets. Alchemy indeed.

Aimée Johnstone
Aimée Johnstone

ALCHEMY

a seemingly magical process of transformation through creation