My explanation to Aimée about the logotype design process
01 find a font / 02 see what it looks like / 03 fanny about / 04 hope it works
A wee bit of luck and magic
Much to my amazement, during the process, something did happen out of nothing; and a design bonus resulted in the creation of her logotype and the supporting collateral. The use of her initials creating the mark then let a pattern be created which can be used throughout any of the branding assets. Alchemy indeed.