Connecting brands and ideas
Whether the requirement is for an individual event or a series of them, it is always best to be clear about an objective at the outset of a project.
It is also worth remembering that a logo is only a small part of the visual identity for either an event, a company or an individual. After all, it means nothing without context and is only as good as the way it’s used. Communication they say, is not the message sent… it is the message received.
Who needs to know? How will they find out? Why should they care? Your branding should ultimately define your company, the product or service you are offering and also connect with your audience on an emotive level to help develop brand ambassadors who love the idea of being associated with you… and what you do for them. One way of achieving this is by hiring the resources of an experienced graphic designer and ensuring that any communication is made with a view and aim of building long term relationships with your customers.
Making the connection
The key to this is remembering that any event branding or marketing material has to communicate in a way that excites and inspires participation, and furthermore any messages are delivered clearly, consistently and with impact.
This is where the use of graphic design comes into play. Event assets such as logos, information brochures, signage, name badges, banners as well as an online presence can help you achieve these goals, but only if they are done correctly.
By using the skills of a creative director, graphic or web designer, all of the above can be met in both a social and commercial context. After all, the aim is to make your key messages work together to build a coherent identity; which in turn encourages engagement, as well as value for your money.
Tell them and they will forget. Show them and they will understand. Involve them and they will remember.
Setting the table
An online delegate management and registration website can include everything from invitations and communications to post-event evaluations, have the ability to sell tickets and also allows stakeholders involved in the event ‘24 / 7’ access to all relevant information and project documentation.
Websites can be branded specifically for clients’ events, whilst still adhering to their brand guidelines. The system enables e-mail invitations to be sent to delegates, allows their individual registration capturing any required data such as details of dietary requirements, travel details, arrival times etc.
Each event registration website can be tailor made to suit the type of event and the required criteria for the registration content manager. The overall purpose of the site is delegate registration and is a useful source of information for those attending the event, which in today’s digital generation is an extremely effective marketing resource.
They can comfortably manage guests from a single event with a capacity of perhaps 300 guests, to multiple events with a > 20k attendance expectation. They can save your event team a LOT of time and potential headaches, as well as giving delegates and administrators access to information as and when required, pre, during and post event.