Making your marque
My explanation to my good friend Aimée Johnstone about the logotype design process
01 find a font / 02 see what it looks like / 03 fanny about / 04 hope it works
Some nice fonts
A wee bit of luck and magic
In many cases, these logos are small parts of the visual identity for either an event, a company or an individual. After all, they mean nothing without context and a logo is only as good as the way it’s used.
In the meantime I will strive for the ultimate marque which can be drawn easily in the sand, think either Nike or MacDonalds [I just realised there’s quite a contradiction there as one makes you fit where the other makes you fat… I may need to look for better case study examples!].
For the sake of clarity, I have also refrained from showcasing any of my favourite items created using the mighty Comic Sans due to ever growing peer pressure :/