The main event
I also find that the one cool thing you get to do in your role as a designer, is to approach each event like a mini branding exercise and go from concept to completion with an entire project. These examples were designed while working as the senior designer at a previous agency. Either way, whether the requirement is for an individual event or a series of them, it is always best to be clear about a client’s objectives at the outset of the project ensuring a maximum return on their investment.
For me the key is remembering what you are working on has to communicate in a way that excites and encourages participation, and any messages are delivered clearly, consistently and with impact. I’ve often heard it said that communication is not the message sent… it is the message received.
Producing event collateral such as logos, brochures, signage, name badges, ‘the dreaded’ PPT screens, animations and so on can be very rewarding as well as challenging… along with also having to do it yesterday due to tight deadlines adding to the fun factor!
In addition, event collateral can also be rolled out with the inclusion of a dedicated event website, samples of which can be found here. This in turn will engage further with your audience and can include everything from ticket sales, invitations and registrations to post-event evaluations.