Good inking tatman
We as consumers buy into the idea of a brand and the desire / need / want / to belong associated to it. Apple have been asking us to think different for years, Orange told us the future was bright and McDonalds are allegedly lovin’ it…
Back in the day when Nike released the “Just Do It” campaign, it changed everything and elevated its brand far above its products. Suddenly, we all wanted some of that kind of attitude.
Having thought about it, it makes sense that one of the earliest forms of branding would have been something like scarification or tattooing. In recent times, the latter has moved away from what was deemed to be its ‘seedier’ side, and has entered mainstream culture with a bang.
One way to gain the ability show a bit of attitude right off the bat is to go under the needle; it also expresses your individuality, never goes out of fashion and makes you look cool. Mission accomplished. Job done.
Tattooing has been getting done for cosmetic and ritual purposes since at least the Neolithic era
Recently I have had the opportunity to meet the amazingly talented Polish tattoo artist Yarson Stahowic. I am also very fortunate to have had my ink done by him, and along this journey have had the vision of ‘my own personal branding’ interpreted by him with his work. Truly such a gift to have.
When he opened his first studio I was delighted to offer my take on what he and his team where all about, and having met the guys, with this project I have looked at all the things that I believe they stand for. For me it was their level of professionalism, talent and passion for what they do.
One of my further observations was that their is a common perception of what a studio would look / feel like and our goal was to change this. Another of my learnings was that there is a big difference between being a tattoo artist and a tattooist – the former commands respect by erm… Just Doing It.
So, from my side in a roundabout way, I simply took a minimalistic approach with nothing much to do as Yarson’s work [along with his crew’s] speaks for itself… and contrary to popular belief its not just because he’s Polish!
Canon EOS 7D & a few lenses
A different way of inking