An event is a moment in time, something to be remembered and shared… hopefully for all the correct reasons!
Whether the requirement is for an individual event or a series of them, it is always best to be clear about an objective at the outset of a project. It is also worth remembering that a logo is only a small part of the visual identity for either an event, a company or an individual. After all, it means nothing without context and is only as good as the way it’s used. Communication they say, is not the message sent… it is the message received.
Helvetica FTW =0)
Who needs to know? How will they find out? Why should they care? Your branding should ultimately define your company, the product or service you are offering and also connect with your audience on an emotive level to help develop brand ambassadors who love the idea of being associated with you… and what you do for them. One way of achieving this is by hiring the resources of an experienced graphic designer and ensuring that any communication is made with a view and aim of building long term relationships with your customers.